I don’t know a single person who is a fan of cold calling (and I know quite a few people who work in sales). The reason for this is it sucks. And while it works, It makes you feel uncomfortable and awkward. And that’s why I like this video from Phil M Jones, international speaker, trainer and author of Exactly What To Say.

Let’s be honest - a lot of the stuff served up on LinkedIn is pretty dry. Not only is it dry, it’s self-serving. “Here I am drinking a coffee with X person at Y conference.” There are very few posts that seem genuine, new and useful. I think it boils down to three challenges: tone, relevancy and attention spans.